What Matters for Google?
Search Engines analyze your website, but also the websites that link to you to determine, if you should be trusted and ranked high in search results.
On Your Website
Quality of your website
Content, structure and metadata
Technical aspects
User experience
RankBrain
Outside Your Website
Backlinks
Amount of linking websites
Their Quality & Relevancy
How authoritative the websites are
Anchor text profile
Official top 3 ranking factors are
Backlinks, Content & User Experience
Andrey Lipattsev, Search Quality Senior Strategist
Why Backlinks Matter?
Backlinks help Google to understand your website is safe, relevant, important and trustworthy within your niche.
Worst case scenario
No backlinks, no organic traffic
Having no backlinks to your website is essentially the same as not having a website at all when it comes to organic traffic.
An effort was made
Reachable but no reputation
While having at least some backlinks to your website is a start, they most likely won’t grow your reputation just yet.
The goal
Network gives you power
Authoritative backlinks help Google to understand your website is relevant, important and trustworthy within your niche.
What to avoid
Bad reputation is contagious
Backlinks from low quality, spammy or un-relevant sources can ruin your website’s reputation.
Why it pays out to build backlinks?
By growing the authority of your website you will be able to achieve the ranks on Google that truly make difference in your revenue.
Domain Authority Rules
Grow your authority, grow your traffic
Quality backlinks grow your domain authority, trust and relevancy signals. These in turn helps you rank all the content on your website.
Backlinks are often the only thing separating the first results from the runner-ups.
Winner takes it all
If you're not in top 3, you're missing 60% of traffic or more
The first three Google search results take two thirds of all the organic traffic for a given keyword, according to Advanced Web Ranking.
In addition, 85% of all the organic traffic go to the websites on the first result page. And only 1% ever go past the second page.
Supercharge Your Organic Growth Engine
Stop hoping for a miracle and take control of your search results by building real, high-quality backlinks at scale.
Warning
Users may experience a sudden surge in traffic!
Current wait list status: around 50k companies