What Matters for Google?
Search Engines analyze your website, but also the websites that link to you to determine, if you should be trusted and ranked high in search results.
On Your Website
Content, structure and metadata
Outside Your Website
Amount of linking websites
Their Quality & Relevancy
How authoritative the websites are
Anchor text profile
Official top 3 ranking factors are
Backlinks, Content & User Experience
Andrey Lipattsev, Search Quality Senior Strategist
Why Backlinks Matter?
Backlinks help Google to understand your website is safe, relevant and trustworthy within your niche.
Worst case scenario
No backlinks, no organic traffic
Having no backlinks to your website is essentially the same as not having a website at all when it comes to organic traffic.
An effort was made
Reachable but no reputation
While having at least some backlinks to your website is a start, they most likely won’t grow your reputation just yet.
Network gives you power
Authoritative backlinks help Google to understand your website is relevant, important and trustworthy within your niche.
Quality backlinks grow your domain authority, trust and relevancy signals. These in turn helps you rank all the content on your website.
What to avoid
Bad reputation is contagious
Backlinks from low quality, spammy or un-relevant sources can ruin your website’s reputation.
How building backlinks to your website increases traffic?
Backlinks are like upvotes that tell Google to rank your content better than your competitors.
Google #1 ranking factor
All things being equal between two websites, the one that has more backlinks would rank higher.
The #1 reason for not ranking in top 3 for the keywords you want to rank for is due to a lack of backlinks.
Chart shows data analysis of 1 million Google search results performed by Backlinko and ClickStream.
Higher CTR % = more traffic
The higher your content ranks the more clicks it gets, simple as that.
The top 3 positions take 60% of all the clicks.
Chart shows data analysis of 11 million keywords and 89 thousand websites performed by Advanced Web Ranking.
Turn Content Marketing into a traffic generator
Stop wasting time and money on content without traffic. Grow your traffic by acquiring relevant backlinks.
Around 50k companies on wait list
Current wait list status: around 50k companies